Ford just announced some delays for electric vehicles, including the long-awaited three-row SUV. The car was supposed to come out next year but has now been delayed until 2027, with the company suggesting it will use the extra time to “take advantage of emerging battery technology.” Ford says it’ll be making moves to “mitigate the impact the launch delay will have on” the Canadian workforce.
The next-generation electric pickup, codenamed “T3,” is also being delayed from late 2025 to 2026. It’s being built at the Tennessee Electric Vehicle Center assembly plant at the company’s BlueOval City complex, though Ford says it’s just now installing stamping equipment that will produce the sheet metal for the truck.
Alongside these announcements, the company has revealed a new push for hybrid vehicles. It has stated it plans on offering hybrid powertrains across the entire Ford Blue lineup by 2030. Despite the aforementioned delays and the pivot toward hybrid vehicles, Ford says it remains committed to EVs and that it’s continuing construction of battery plants in Michigan, Tennessee and Kentucky.
However, it’s no secret that the EV market is not quite as robust as companies once hoped it would be. Maybe it’s the high price of entry, the spotty charging infrastructure or the fact that some EVs do not qualify for the federal tax break. Heck, maybe consumers are simply turned off by a certain CEO who shall not be named.
In any event, the slowdown is real, though perhaps a bit overstated. Ford experienced a decline in EV sales of 11 percent in January, but the company says it bounced back and that sales have increased by 86 percent throughout the entire first quarter when compared to last year. However, the company’s EV offerings lost $4.7 billion in 2023.
“We are committed to scaling a profitable EV business”, said Jim Farley, Ford president and CEO. To that end, the company announced last year that it would be delaying or canceling $12 billion in planned spending on electric vehicles. It’s unclear how today’s announcements will impact Ford’s plans to ramp up production to 600,000 EVs per year. In any event, customers can now use Tesla Superchargers in the US and Canada, which should help assuage some of those infrastructure concerns.
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